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  It is a common tendency among people to get confused between branding and marketing. The most common confusion is the assumption that branding is a part of marketing. It’s actually the other way around. There is a very thin line distinguishing marketing and branding. This makes distinguishing between them very difficult. Marketing is just the beginning of branding. To create a brand is to create an identity for your business in the market and a corporate branding agency in Dubai can help you every step of the way. Another common misconception among people is the thought that branding is just logos and taglines and maybe a colour scheme. That is only one step in the process of branding. Though they are important steps, you still have a long way to go after fixing those. A corporate branding agency knows and specializes in this and they can guide you as you proceed to establish your brand. While marketing can be considered as the process of persuading customers to buy your produc...